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​美团的支付,为何做不起来?

2020-08-07
349571
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WANGXING“TOUXI”ZHIFUBAO,MEITUANZHIFUDE“BEISHUIYIZHAN”。

0

WENSHUMAXIAOLONG

BIANJISHUTAOWANGBO GUYAN

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历史在重复

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2011NIAN8YUE24RI,JINGDONGDEYIZHITONGZHI,XUANGAOLEYUZHIFUBAODEHEZUOZHENGSHIZHONGJIE。ZHIFUBAOBEIQUANMIANTINGYONG,BAOKUOZHIFUFUWUHEZHANGHAODENGLUGONGNENG,QUERDAIZHIDESHIYINLIANWUKAKUAIJIEZHIFU。

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1

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ZAIZHEIZHONGQINGXINGXIA,ZHIFUBAOZAIMEITUANZHIFUTIXIZHONGDEWEIZHI,YIJINGFEICHANGWEIMIAO。

分“一杯羹”很难

YIWAIMAIWEIZHONGXIN,MEITUANDEYEWUHANGAILE“CHIHEWANLE”,SHIRUJINPINLEIGONGNENGZUIQUANDEZONGHESHENGHUOFUWUPINGTAI。

2018NIAN9YUEDENGLUGANGJIAOSUOSHI,MEITUANHEQIXIAGONGSITONGGUOZHIJIESHENQING、QUANZISHOUGOU、RUGUDENGFANGSHI,YI“JIQI”LEZHIFU、XIAODAI、YINXING、BAOXIANJINGJISILEIJINRONGPAIZHAO,WEIMEITUANGEXIANGJINRONGFUWUTIGONGBAOZHANGHEZHICHI。

2

MEITUANJINRONGBUJU“DIYIDAO”JIULUOZAILEZHIFULINGYU。CONG2016NIAN9YUEQUANZISHOUGOUQIANDAIBAOSUANQI,DAORUJINYIYOU4GENIANTOU。

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2016NIANCHU,MEITUANZHIFUYEWUYIDUYINWEIQUDEZHIFUPAIZHAOJIUWUZHENGJINGYINGJIAOTING。

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3

2016-2019NIAN,ZHONGGUODISANFANGZHIFUJIAOYIGUIMOFANLE4BEI,CONG58.8WANYIYUANSHANGSHENGZHI226.1YIYUAN,DANZENGZHANGLVYEYILUXIAHUA。2020NIANYIJIDUGENGSHIYINWEIYIQINGYUANYIN,DISANFANGZHIFUJIAOYIGUIMOXIAJIANGZHI53.2WANYIYUAN,TONGBIXIAHUA4.0%。

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3

KANSIDISANFANGZHIFUSHICHANGGUIMOBUXIAO,WANJIAYEHENDUO,DANZHIFUBAO、CAIFUTONGJIBENXINGCHENGLE“SHUANGGUATOU”LONGDUANDEGEJU,BINGZAIBUDUANJIYAXINWANJIADESHENGCUNKONGJIAN。

MEITUANZHIFUJIAFENGQIUSHENG,SHISHUBUYI。

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美团支付在破局

WANYIBENDISHENGHUOXIAOFEISHIMEITUANZHIFUDEGENJI,MEITUANZHIFUSHIWANGXINGQIANYIJINRONGDIGUODEGENJI。

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SHANGYESHANGDECHENGGONGMOSHI,ZAIMOUZHONGCHENGDUSHANGKEYIQIANYIYUNYONG。ZHEILI,WANGXINGZUIZHIDEXUEXIDEJIUSHIHUANGZHENG——YONG5NIANSHIJIAN,ZAIALIHEJINGDONGDEJIAFENGZHONGDAZAOCHUGUONEIDIERDADIANSHANGPINGTAI,YUMEITUANZHIFUDEJINGYUXIANGSI。

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5

ZAICIJICHUSHANG,MEITUANZHIFUYEZAIHENGXIANGDATONGZISHENDEJINRONGFUWU,CHONGFENLIYONGPINGTAILIULIANG。

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尾声

JULIMEITUANJINYONGZHIFUBAOYIGUOQUYIZHOUDESHIJIAN,XIANGGUANHUATIREDUBUJIAN。

JUEDADUOSHUYONGHUDIZHIMEITUAN,RENWEIYONGHUYOUZIYOUXUANZEQUAN,PINGTAIBUYINGGAIBANGYONGHUJUEDING。JISHAOSHUYONGHUBIAOSHILIJIEMEITUANDEZUOFA,RENWEIZHEISHIZHENGCHANGDEXINGYEJINGZHENG,JUTOUMENDOUZAIZIJIDESHANGYELINGYUXUNQIUSHENGTAIBIHUAN。

BIAOMIANSHANG,MEITUAN“PEILEKOUBEISHULEYONGHU”,MEIYOUJIZIJIDAILAIRENHEHAOCHU。SHIJISHANG,CONGZHANGYUANJIAODULAIKAN,MEITUANZHIFUJIAOBANZHIFUBAO,YIJINGMAICHUSHIZHIXINGDEYIBU,JIWEILAIZHIFULINGYUZENGJIALEGENGDADEXIANGXIANGKONGJIAN。

MEITUANZHIFULUMANMAN,ZHEIYIBU,GUANHUWANYIMEITUANDEQIANYIJINRONGMENG,ZHEIYIBU,WANGXINGBUHUIJIUCIBASHOU。

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